Alpine will make a splash at the Belgian Grand Prix with a special livery inspired by the upcoming Marvel movie, "Deadpool & Wolverine." The car will feature a striking black and red design with a Wolverine-style claw mark on the side. Drivers Esteban Ocon and Pierre Gasly, along with their pit crew, will wear Deadpool-themed dark red overalls. Ocon's helmet will showcase Deadpool graphics, while Gasly's will be designed in Wolverine's yellow and black style. This collaboration is no coincidence. Actor Ryan Reynolds, who plays Deadpool and is a minority owner of Alpine, has orchestrated this partnership. Reynolds got involved with Alpine when his investment group, Otro Capital, acquired a 24% stake from Renault last year. The group includes actors Michael B. Jordan and Rob McElhenny, and athletes like Anthony Joshua, Trent Alexander-Arnold, Rory McIlroy, and Patrick Mahomes, who regularly reside in the Alpine paddock. With the release of "Deadpool & Wolverine" coinciding with the Belgian Grand Prix, Alpine's bold move will surely excite fans of both Formula 1 and the Marvel Cinematic Universe.
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F1: Hollywood Movie and Formula 1
This isn’t the first time Formula 1 has seen film-inspired liveries. Red Bull’s first podium made its Superman Returns livery and driver capes at the 2006 Monaco Grand Prix iconic. Similarly, its 2005 Monaco GP tie-up with Star Wars: Revenge of the Sith, where the pit crew dressed as stormtroopers, was also memorable. However, no film tie-up has fully committed to the theme quite like Alpine's latest effort.
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Alpine's decision to abandon its traditional Blue colours in favour of bold red is a standout move. While Alpine faces significant on-track challenges, those responsible for livery designs and commercial deals aren't the same people engineering the cars. This clever marketing strategy injects some much-needed positivity and excitement into a team that has endured a tough year, especially as it returns to the site of last year's significant management overhaul.
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